ABOUT US!
EMPOWER THE MIND, BODY & SPIRIT
EMPOWER THE MIND, BODY & SPIRIT
Inspired by the Indigenous sacred plant Sweetgrass for its ability to purify thoughts and eliminate bad or negative energy, abOriginal Beauty was founded on the notion of empowering the mind, body and spirit.
We are strong believers that like Sweetgrass, high-quality cosmetics have the potential to help one be the most confident version of themselves they can be— and when this happens, great things follow.
POSITIVE ENERGY PRODUCTS
POSITIVE ENERGY PRODUCTS
From our waterproof lipstick and long-lasting lip liner to our natural lip scrub, antioxidant-rich lip conditioner and collection of eyelashes, our product line has been designed to bring maximum confidence and positive energy— ensuring you feel confident and ready to tackle every day no matter what it holds.
As a Mom and #GirlBoss ourselves, we understand the need for your cosmetics to stand up to the rigors of the day. That is why, every abOriginal Beauty product has been designed and tested to deliver super long-lasting colour, coverage and durability from sunup to sundown.
MEET DANIS
MEET DANIS
As a mom of three and the driving force behind abOriginal Beauty, Danis is the definition of a #GirlBoss (or as she likes to say, a “Mompreneur”). She has always had an eye and interest for cosmetics, but it wasn’t until 2021 and some inspiration from fellow Indigenous entrepreneurs, that she founded abOriginal Beauty and turned her hobby into a full-time passion.
Born in Moose Cree First Nation and as an Oji-Cree Indigenous woman, Danis' culture, along with its values and practices, has always been a guiding light in everything she does. She believes it's things like the traditional ceremonies she attended as a little girl that have shaped her strength and bravery and helped get abOriginal Beauty to where it is today.
Danis' goal from day one has always been to create a trusted beauty brand that knocks down barriers and inspires ALL people. She is beyond grateful for where abOriginal Beauty is today and is excited to see where we, as a community, can take it.